Teen Wolf and Sherlock fandoms are among the mightiest and most vocal current fan communities on the Internet. Overlap between the fanbases of the two popular shows is inevitable, as fans explore both shows and share their enthusiasm equally.
But on Tumblr, where anticipation for the third season of both shows has been incredibly intense, a group of Sherlock fans made life difficult for one fan who dared to post excitedly about Teen Wolf. In the process, they aptly demonstrated why Tumblr may be making things harder for fandom communication.
Two days ago, Tumblr user heyysourwolf made a typical Tumblr post to celebrate the newly announced premiere date of Teen Wolf season 3.
“So the season 3 premiere is JUNE 3, 2013,” she wrote, and then followed it up with an ecstatic gifset. Short, simple, sweet. Uninitiated readers might not know which series she referred to, but in addition to the fact that her username is a Teen Wolf reference, heyysourwolf’s Tumblr readily announces what readers can expect to find on her Tumblr: Teen Wolf and Thor.
Oh, and she tagged her post with the words “Teen Wolf.”
Despite that obvious clue-in, what followed was a trainwreck of miscommunication that demonstrates three glaring and unavoidable facts about Tumblr:
1) It’s easy for important contextual information to be left out of reblogs.
2) It’s easy for misinformation to spread rapidly.
3) It’s difficult for people to talk to each other across the communication gap.